By: Jake
A very common misconception in the business field is that marketing and advertising are the same thing. They are not. Here at Michigan State these are two very separate degrees. Marketing is a degree through the college of business where advertising is seen as a communications degree. Essentially the difference is as follows:
Advertising: A paid message designed to promote products and services to potential customers.
Marketing: The planning and management of how ideas and information become products and services.
An article that describes the difference well can be found here. One way the article from thebalance.com describes it is that advertising is a very small part of the process of marketing. Marketing encompasses so much more than just product promotion but oftentimes people view them as the same thing. Again I stress, they are not.
Sources:
Lake, Laura. "Key Differences Between Marketing and Advertising." The Balance. N.p., n.d. Web. 30 Mar. 2017.
As I've done a blog post on something similar it's always pretty interesting to learn about it. However, in companies i know that the advertising and marketing usually work together.
ReplyDeleteYes, generally advertising and marketing work hand-in-hand but I thought it was important to point that there are difference between them
ReplyDeleteI always had time differentiating these two mostly because they are use so equivocally but I was easily able to understand the difference thanks to this clear and concise post!
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